Section 1

Introduction & Definitions

Express Lane Insurance ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Express Lane Insurance.

This Privacy Policy applies to our website and its associated subdomains (collectively, our "Service"). By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.

Company Refers to Express Lane Insurance (Seinfeld Insurance Agency LLC DBA Express Lane Insurance), 915 Wilshire Blvd., Fl 7-831, Los Angeles, CA 90017, responsible for your information under this Privacy Policy.

Cookie A small amount of data generated by a website and saved by your web browser, used to identify your browser, provide analytics, and remember preferences such as language or login information.

Country Where Express Lane Insurance or the owners/founders of Express Lane Insurance are based: the United States.

Customer A company, organization, or person that engages Express Lane Insurance's services or manages a relationship with us.

Device Any internet-connected device, such as a phone, tablet, or computer, used to visit Express Lane Insurance and access our services.

IP Address A number assigned to every device connected to the internet, often used to identify the approximate geographic location of that device.

Personal Data Any information that directly or indirectly allows for the identification of a natural person, including a personal identification number.

Service The services provided by Express Lane Insurance as described on our website at expresslaneins.com.

Service Provider A trusted third-party company contracted to perform services on our behalf, such as CRM management or advertising platforms. Service providers process data only as directed by us and are contractually prohibited from using your information for their own purposes.

You A person or entity that uses or interacts with Express Lane Insurance's services.

Section 2

Information We Collect

We collect only the information necessary to serve you and process your insurance inquiries. When you visit our website, request a quote, or fill out a form, we may collect the following:

Name / Username
Phone Numbers
Email Addresses
Mailing Addresses

We also collect certain non-personal information automatically when you visit our website, such as your IP address, browser type, device type, and pages visited. This information is used solely to analyze site performance and improve your experience, and cannot be used to identify you personally.

Section 3

Third-Party Information

In certain circumstances, Express Lane Insurance may receive limited information about you from third parties. For example, when you submit your contact information to request a quote or show interest in our services, we may receive data from providers that supply automated fraud detection services to help protect our users and our business.

We may also have access to information you have made publicly available on social media platforms. You can control how much of your information those platforms make public by adjusting your privacy settings directly on each platform.

Section 4

How We Handle Your Data

We take your privacy seriously. Here is a clear breakdown of how your personal information is and is not used:

We do not sell your personal information. We will never sell your name, phone number, email address, or mailing address to any third party for any reason.
We do not share your information with third parties for their own marketing purposes. Your data is never handed off to outside companies to use in their own campaigns or sold to data brokers.
We use trusted service providers who act strictly on our behalf. Like most modern businesses, we use software tools to operate — including a CRM platform to manage client communications and advertising tools such as Google Ads to help people find our services. When your information is used within these platforms, it is processed solely to serve you and to operate our business. These providers are contractually prohibited from using your data for their own independent purposes.
Advertising tools and remarketing. We may use platforms such as Google Ads or Meta (Facebook) to display relevant advertising to people who have interacted with our website. This may involve those platforms receiving limited, privacy-preserving data signals (such as a hashed email or a website visit cookie) to enable this functionality. Your personal information is not shared with other advertisers, and this does not constitute a sale of your personal data under applicable law.
We may disclose information when required by law. We may share information with government or law enforcement officials as required to comply with applicable laws, court orders, subpoenas, or legal process, or to protect the rights and safety of Express Lane Insurance or others.
Business transfers. In the event of a merger, acquisition, or sale of substantially all of our assets, your information may be transferred to the successor entity, provided that party agrees to honor the terms of this Privacy Policy.

Our commitment in plain language: We collect your contact information to help you get insured, not to profit from it. We do not sell it, rent it, or share it with outside parties for their own use. The only tools that touch your data are ones we use to serve you better, and those providers are contractually bound to treat it with the same care we do.

Section 5

How We Use Your Information

The information we collect is used in the following ways:

To process your quote requests and inquiries — so we can connect you with the right coverage options for your needs.
To communicate with you — including follow-ups on quotes, policy-related updates, and appointment reminders, only where you have provided your contact information for this purpose.
To personalize your experience — your information helps us respond to your individual needs more effectively.
To improve our website and services — we analyze usage patterns to make our platform more useful to clients.
To send periodic emails or text messages — only to contacts who have opted in. You may opt out at any time.
To display relevant advertising — using our own service providers such as Google Ads or Meta, strictly to help people in our service area find Express Lane Insurance. Your data is not shared with other advertisers in this process.

Section 6

Email Communications

By submitting your email address on this website, you agree to receive emails from us related to your inquiry. You may unsubscribe at any time by clicking the opt-out link included at the bottom of every email we send.

We only contact people who have provided their email address directly to us. We do not send unsolicited commercial emails. Email addresses submitted through a quote or contact form will be used solely to respond to that specific inquiry.

We may use your email address within advertising platforms such as Google or Meta to show our own ads to you as part of a custom audience. In these cases, your email is processed by those platforms in a privacy-preserving manner (typically via hashing) and is not shared with other advertisers or used for any purpose outside of displaying Express Lane Insurance's own advertisements.

Section 8

Data Retention

We keep your information only as long as we need it to provide our services to you and fulfill the purposes described in this policy. This also applies to any service providers who process data on our behalf.

When we no longer need to use your information and there is no legal or regulatory obligation requiring us to retain it, we will either remove it from our systems or depersonalize it so that it can no longer be associated with you.

Section 9

Security

We implement a variety of security measures to maintain the safety of your personal information. We have physical, electronic, and managerial procedures in place to help safeguard against unauthorized access, maintain data security, and ensure your information is used appropriately.

However, no security system is foolproof. We cannot guarantee the absolute security of any information you transmit to us. We use reasonable efforts to protect your personal information and will notify you in the event of a breach as required by applicable law.

Section 10

International Transfers

Express Lane Insurance is incorporated in the United States. Information collected via our website or through direct interactions with you may be processed by service providers located in other countries. Such information may be subject to the laws of those countries, which may differ from the laws of California or the United States.

By using our services, you voluntarily consent to the transfer and processing of your information in accordance with this Privacy Policy and to the fullest extent permitted by applicable law.

Section 11

Updating Your Information

You have the right to request updates, corrections, or deletion of the information we hold about you. You may contact us at any time to:

Update or correct your personal information.
Change your communication preferences.
Request deletion of the personal information we hold about you, subject to any legal or regulatory obligations that require us to retain certain records.

To protect your privacy and security, we may take reasonable steps to verify your identity before making any updates. All actively used databases will be updated promptly upon receiving your verified request.

Section 12

Cookies & Tracking Technologies

Express Lane Insurance uses cookies to identify areas of our website that you have visited and to enhance the performance and functionality of your experience. Cookies are non-essential to the core function of our site, but disabling them may affect certain features such as saved preferences or session continuity. We never place personally identifiable information in cookies.

We also use the following technologies:

Google Maps API — Used to display our office locations. Google Maps may collect device and location data in accordance with Google's own privacy policy.
Remarketing / Retargeting — We use remarketing tools to display our own advertisements to people who have previously visited our website. No personal information is sold to enable this functionality, and your data is not shared with other advertisers in this process.
Local Storage — We may use local storage (DOM storage) to save client-side preferences and improve site performance. This information is stored on your device only.

Most web browsers allow you to control cookies through their settings. To learn how, please refer to your browser's help documentation.

Section 13

Children's Privacy

Our services are not directed to anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will take prompt steps to remove that information from our systems.

Section 14

California Residents (CCPA & CalOPPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Online Privacy Protection Act (CalOPPA). Express Lane Insurance is committed to honoring these rights.

Right to Know

You may request information about the categories of personal data we collect, the purposes for which we use it, the sources from which we collect it, and the specific pieces of information we hold about you.

Right to Delete

You may request that we delete the personal information we have collected from you, subject to certain legal exceptions.

Right to Opt Out

You have the right to opt out of the sale of your personal information. We do not sell personal information, so this right is already in effect for all users.

Right to Equal Service

We will not discriminate against you for exercising any of your privacy rights. You will receive the same quality of service regardless of whether you make a privacy request.

To exercise any of these rights, please contact us using the information in the Contact Us section below. We will respond to verifiable requests within 30 days as required by law.

We do not sell the personal information of our users.

Section 15

Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our services, operations, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page. If the changes are significant, we will make reasonable efforts to notify you through our website or by direct communication.

Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of those changes.

Privacy Policy